Russia’s First Disney Toys Store Opens in CDM on Lubyanka
On December 1, Russia’s first licensed Disney Toys retail store opened in the Children’s Dreamhouse Mall on Lubyanka (owned and developed by Hals-Development).
The 300 sq m store is located on the ground floor by the central entrance to the CDM on Lubyanka. The store offers over 2000 children’s goods. Its three thematic areas hold a large collection of toys and related products depicting popular Disney, Star Wars and MARVEL characters (the brands are part of the Disney portfolio).
The store is operated by IDEAS4RETAIL. The list of guests at the opening ceremony of the Disney Toys space included Sergey Kalinin, President of Hals-Development, Yevgeny Butman, Co-Owner of Ideas4retail, and Marina Zhigalova-Ozkan, General Director of Disney Russia. Hals-Development is happy to welcome Disney, a global leader in entertainment, to the CDM on Lubyanka.
The launch of the first Disney-branded store in the country is a landmark event for us and our customers who will now be able to buy these unique toys based on iconic films for their children in Russia,” comments Sergey Kalinin, President of Hals-Development. “We faced an exciting and challenging task of opening a store in a conceptually new format, unique in the world,” notes Yevgeny Butman, Chairman of the Board at IDEAS4RETAIL Group. “I would like to express our gratitude to the Disney team for our productive and interesting collaboration that resulted in a new, beautiful and unique project. I hope it will be a great New Year’s present for our young guests and their parents.”
“I am pleased that the first Disney store we launch in Russia opens in December – just before the most magical holiday of the year! We welcome absolutely everyone because here you can find not only amazing toys, but also truly unique items with your favorite characters. Many of the products will be available in our country for the first time, and only through Disney Toys stores,” says Marina Zhigalova-Ozkan, General Director of Disney Russia.
The store space displays products based on characters from Disney, Star Wars and MARVEL brands, produced by Disney-licensed Russian and international manufacturers. The model is unique for Disney, as elsewhere in the world it operates its proprietary retail Disney Stores. The stores will also be offering exclusive product lines, previously unavailable in Russia.
Disney Toys plans to regularly hold special offers tied both to season’s holidays and releases of new Disney, Star Wars and MARVEL films, allowing its customers to find all licensed goods in a single store.
In the time leading up to the release of Star Wars: The Last Jedi, customers of Disney Toys on Lubyanka will find a great selection of toys, collectibles, accessories and many other thematic goods created in the celebration of the new film.
About the company:
PJSC Hals-Development is a fast-growing real estate development company that specializes in commercial and residential real estate and controls all stages of a project life cycle, from concept development to further management of finished facilities. The company’s principle shareholders are VTB Bank and the Bank of Moscow.
The company is one of the 5 largest real estate developers in Moscow. The total area of the development projects implemented by Hals-Development is 1.6 million sq m. In 2014 and 2015, the company made use of over 200,000 sq m for its projects: the Children’s Dreamhouse Mall on Lubyanka, the Kamelia resort complex in Sochi, Literator Elite Residential Quarter and the loft apartment complex in the elite Wine House Quarter in Moscow.
The company’s portfolio includes: the LETO Shopping and Entertainment Complex in Saint Petersburg, the SkyLight Business Center, the Danilovsky Fort business center, the Peking Hotel, the development of the Peking Gardens residential quarters, Wine House, Teatralny Dom, Nasledie, Iskra-Park, the development of the 11th area of the International Business Center Moscow-City (IQ-Quarter), and other projects in Moscow and other regions of Russia.
The company’s income from sales and rent of real estate in 2014 and 2015 was about 48 billion rubles.