EYEBIRINT Illusion Gallery at CDM on Lubyanka Presents New Alice. Back to Wonderland Project
The EYEBIRINT Illusion Gallery at the Children’s Dreamhouse Mall on Lubyanka (owned and developed by Hals-Development) has launched its new project, Alice. Back to Wonderland – a new 400 sq m space where the universally loved fantasy is displayed in the form of huge interactive projections and virtual reality technologies. Its ten interactive areas tell a single story – the iconic story of Alice, where guests are engaged in the action. The huge projections on the walls make it possible to touch the magic of the story. Guests celebrating their birthdays will enjoy a special program with costumed characters and a magic Candy Bar.
“The new multimedia park is designed to offer immersion in a world of unbelievable experiences and happiness. The new park receives over 10,000 visitors a month. The artists used an optical illusion technique to create incredible 3D pictures and objects that blur the boundaries between reality and imagination. A visit to the multimedia park will get the young guests of the CDM on Lubyanka inside their favorite fantasy story, and its interactive areas will help them build up their observation skills and imagination,” comments Leonid Kaprov, Senior Vice President of Hals-Development.
Alice. Back to Wonderland is presented in the phygital park format that is absolutely new for Russia, combining reality and digital media in a single world. A phygital park is a large immersive projection space where all screens and objects are interactive for visitors. The visitors immediately find themselves inside living images without the assistance of any special devices or glasses. The interactive projections on the walls are ready to play with and can interact with dozens of people simultaneously.
Visitors of EYEBIRINT will be able to touch the world of magic with the help of special technologies Kinect, LaserTouch, a system of motion and touch sensors, a scanning system, an augmented reality system that brings pencil drawings to life, as well as the ChromaKey technology that makes it possible to physically control visual animated content without a mouse or a keyboard.
The Children’s Dreamhouse Mall on Lubyanka is a unique family and children entertainment complex, a shopping mall with a full range of children’s goods and services. The CDM on Lubyanka hosts over 150 shops offering children’s goods, toys and goods for future parents. The shopping center welcomes up to 30,000 visitors daily, and about 1 million visitors a month. The mall is managed by ECE Russland. The complex utilizes the concept of edutainment, which means that children are encouraged to gain new knowledge through play. The seven floors of the shopping complex host interactive entertainment areas: Childhood Museum, Dinosaur Show, Kidburg City of Professions, Children’s Center of Scientific Discoveries and InnoPark Laboratory, Zyrkus Spherical Cinema, observation platform, and much more.
About the company:
PJSC Hals-Development is a fast-growing real estate development company that specializes in commercial and residential real estate and controls all stages of a project life cycle, from concept development to further management of finished facilities. The company’s principle shareholders are VTB Bank and the Bank of Moscow.
The company is one of the 5 largest real estate developers in Moscow. The total area of the development projects implemented by Hals-Development is 1.6 million sq m. In 2014 and 2015, the company made use of over 200,000 sq m for its projects: the Children’s Dreamhouse Mall on Lubyanka, the Kamelia resort complex in Sochi, Literator Elite Residential Quarter and the loft apartment complex in the elite Wine House Quarter in Moscow.
The company’s portfolio includes: the LETO Shopping and Entertainment Complex in Saint Petersburg, the SkyLight Business Center, the Danilovsky Fort business center, the Peking Hotel, the development of the Peking Gardens residential quarters, Wine House, Teatralny Dom, Nasledie, Iskra-Park, the development of the 11th area of the International Business Center Moscow-City (IQ-Quarter), and other projects in Moscow and other regions of Russia.
The company’s income from sales and rent of real estate in 2014 and 2015 was about 48 billion rubles.