CDM on Lubyanka Presents Capsule Children’s Clothing Collection in Cooperation with Little Pushkin
In celebration of the new school year, the Children’s Dreamhouse Mall on Lubyanka (developed and owned by Hals-Development) has released its new clothing collection, a joint design with a Russian children’s wear brand, Little Pushkin. The exclusive collection is available starting on August 21 through the school fair Bolshaya Peremena that works in the main atrium of the Children’s Shopping and Entertainment Center.
The new collection presents T-shirts, sweatshirts, raincoats and backpacks. Its designers were inspired by the images of the Soviet past that bring back the happy memories of our childhoods – chocolates, pyramid-packs of milk, refined sugar, envelopes with letters written on paper. Utilizing these images, the designers wanted to place the aesthetics of the time in the modern context that is familiar to the children of today’s generation. The collection offers a size range for girls and boys aged between 8 and 16.
“We worked hard to bring something new to the leisure of our guests, both adults and children, and offer a wide range of products for the new school year. The Bolshaya Peremena festival works on all floors of the CDM on Lubyanka. The ground floor accommodates a real life sports playground, the second, third and fourth floors hold master classes and psychology lectures, and the main atrium is a place of the school fair,” comments Leonid Kaprov, Senior Vice President of Hals-Development.
“The Children’s Dreamhouse Mall is a unique shopping complex, and it is our priority to offer exciting goods and emotions to our guests. Cooperation with new and ambitious brands that follow their own philosophy opens a good opportunity to create a high-quality product that will be popular with our young guests. We want children to always think of us as a source of special and even magical events in their lives. We hope they enjoy wearing the clothes from this new collection,” says Stefan Zeiselmaier, General Director of ECE Russland.
The Bolshaya Peremena fair offers a selection of goods for the new school year: school uniform from School Bazaar and Orby, backpacks and sneakers from Converse, Vans, Superdry and Good Local, school supplies, books, art supplies from Respublika and Peredvizhnik, and stationery from Lamy, the legendary pen manufacturer.
The animation program of Bolshaya Peremena includes a selection of educational and play activities, and a series of master classes supported by the Obrazovarium lyceum of the CDM on Lubyanka – interactive lessons of the Russian language, music, geography and chemistry, as well as classes at the school of creative professions where children can acquire some skills in industrial design, illustration and sculpture, architecture and urban planning.
Little Pushkin is a Russian brand that creates clothes for toddlers and primary school-aged children, designed by the best designers and illustrators from Milan, Shanghai, Bangkok and Koln. The brand uses organic materials for its clothes, and all prints are safe for children.
ЕСЕ Russland is a representative office of the German ECE leading on the retail property market of Europe. ЕСЕ Russland has been working in Russia since 2004, its management portfolio includes Vremena Goda, DreamHouse, Zolotoy Vavilon Rostokino, MARi, Children’s Dreamhouse Mall on Lubyanka in Moscow, and Aura Shopping and Entertainment Centers in Yaroslavl and Surgut. Starting in 2015, 50% of ECE Russland is owned by RD Group together with Ruben Vardanyan Foundation, providing professional services in concept development, rent and management of shopping centers in Russia.
The Children’s Dreamhouse Mall on Lubyanka is a unique family and children entertainment complex, a shopping mall with a full range of children’s goods and services that opened on March 31, 2015. The CDM on Lubyanka hosts over 150 stores offering children’s goods, toys and goods for future parents. The shopping center welcomes up to 30,000 visitors daily, and about 1 million visitors a month. The mall is managed by ECE Russland.
The complex utilizes the concept of edutainment, which means that children are encouraged to gain new knowledge through play. The seven floors of the shopping complex host interactive entertainment areas: Childhood Museum, Dinosaur Show, Kidburg City of Professions, EYEBIRINT Illusion Gallery, Children’s Center of Scientific Discoveries and InnoPark Laboratory, Zyrkus Spherical Cinema, observation platform and much more.
About the company:
PJSC Hals-Development is a fast-growing real estate development company that specializes in commercial and residential real estate and controls all stages of a project life cycle, from concept development to further management of finished facilities. The company’s principle shareholders are VTB Bank and the Bank of Moscow.
The company is one of the 5 largest real estate developers in Moscow. The total area of the development projects implemented by Hals-Development is 1.6 million sq m. In 2014 and 2015, the company made use of over 200,000 sq m for its projects: the Children’s Dreamhouse Mall on Lubyanka, the Kamelia resort complex in Sochi, Literator Elite Residential Quarter and the loft apartment complex in the elite Wine House Quarter in Moscow.
The company’s portfolio includes: the LETO Shopping and Entertainment Complex in Saint Petersburg, the SkyLight Business Center, the Danilovsky Fort business center, the Peking Hotel, the development of the Peking Gardens residential quarters, Wine House, Teatralny Dom, Nasledie, Iskra-Park, the development of the 11th area of the International Business Center Moscow-City (IQ-Quarter), and other projects in Moscow and other regions of Russia.
The company’s income from sales and rent of real estate in 2014 and 2015 was about 48 billion rubles.