Russia-wide Social Project #VREMYAZHITVROSSII Named Winner at Digital Communications Awards 2017

#VREMYAZHITVROSSII, a Russia-wide social project organized by Hals-Development, was named the winner at the 5th annual Digital Communications Awards 2017, having ranked first in the Social Media & Society. Online Competition category. The awards ceremony was held on February 20 as part of the 5th annual conference on Digital Communications of Russia – 2017 at the IIDF City Hall.


The Russia-wide online competition Time to Live in Russia was held in May—September 2016 and became one of the biggest social projects in the country in 2016. Participants had to post their photos and videos to their Facebook, Instagram, VKontakte, Twitter accounts with the hashtag #ВРЕМЯЖИТЬВРОССИИ. The competition received about 40,000 entries from 85 Russian cities, with the most entries coming from Moscow and Saint Petersburg, along with Krasnodar Krai, Vyborg, Irkutsk, Voronezh, Vladivostok, etc. The entries have received a total of some 2 million likes. On October 5, 2016 the awards ceremony of the Time to Live in Russia competition was held in the Muzeon Park of Arts.

“The online competition #VREMYAZHITVROSSII is a large-scale digital project that has managed to inspire and engage through social media the whole Russia, from Kaliningrad to Vladivostok. This award means that the path that our company has taken and the tools that we use were the right choice, that the project was appreciated by dozens of thousands of people across the country and a small circle of professionals, and that there is a future for similar projects,” says Irina Burdelnaya, Advisor to the President of Hals-Development for PR.

Digital Communications Awards were founded in 2013 by the Association of Directors for Communications and Corporate Media of Russia (AKMR) to celebrate the most outstanding achievements in digital communications. In 2017, over 60 entries were submitted in various categories.